There's no doubt that digital and social marketing are the buzzwords of late, the viral craze of the past decade which has everybody jumping on board the bandwagon. But is there really a solid basis for all this hype? Not every marketing strategy is faultless, and although digital marketing certainly has it's upsides and can… Continue reading The 3 Downsides of Digital
The year is 1984.... sorry, I meant 2018. Privacy can be bought, news is apparently 'fake' and is anyone online even real anymore? Privacy: "A state where one is not observed or disturbed by other people". Think for a moment of the last time you truly experienced privacy. Where you had the ability to do,… Continue reading Would You Like to Opt-in to Receiving ‘Privacy?’
There are approximately 200 factors of which a website is analysed against. These are considered 'best practice', or Google's recommendations for how a website should perform. For those that use SEO–that is, 'Search Engine Optimisation'– to follow these recommendations, Google rewards them through higher visibility in search results. But with so many companies choosing to… Continue reading It’s All a Matter of Visibility– Paid vs Organic
Viral campaigns seem the stuff of legend in the digital marketing world; allusive, highly sought after and rarely experienced. Backed by the power of social media, it's hard to pinpoint a theme or common thread between some of the most well-known viral sensations, just think of the blue/black/gold/white dress debacle which many a company jumped… Continue reading The Art of Viral Marketing: Is It Really Just Luck?
The internet is the great equalizer. Especially so for customers. Never before have we had such buying power, with so many alternatives and choices to choose from. Comparing price, quality and convenience from all over the world and forcing brands to compete for that all-important click on the 'Buy Now' button. But to get such… Continue reading The Web is Listening