SEO

It’s All a Matter of Visibility– Paid vs Organic

There are approximately 200 factors of which a website is analysed against. These are considered 'best practice', or Google's recommendations for how a website should perform. For those that use SEO–that is, 'Search Engine Optimisation'– to follow these recommendations, Google rewards them through higher visibility in search results. But with so many companies choosing to… Continue reading It’s All a Matter of Visibility– Paid vs Organic