Social Media, Viral Marketing

The Art of Viral Marketing: Is It Really Just Luck?

Viral campaigns seem the stuff of legend in the digital marketing world; allusive, highly sought after and rarely experienced. Backed by the power of social media, it's hard to pinpoint a theme or common thread between some of the most well-known viral sensations, just think of the blue/black/gold/white dress debacle which many a company jumped… Continue reading The Art of Viral Marketing: Is It Really Just Luck?